As I coast into my Christmas staycation, it seemed appropriate to discuss that time when Spider-Man found himself weighed down by material possessions, namely the Spider-Mobile:
In the storyline (Amazing #130), Spidey was approached by Corona Motors to promote their new non-polluting engine by installing it in a Spider-Mobile. Said vehicle was designed and built by Spidey and the Human Torch.
From the beginning, Peter had his reservations, but the lure of easy money via endorsement deals were too much, and the rest is cringe-inducing history:
Remember when I said the problem with U.S.1 was that car chases just weren't interesting in comic-book form? Yeah, that still applies. Especially when you're used to seeing your hero swinging among the tops of skyscrapers. It's like buying an issue of Plastic Man and watching him do his taxes.
Peter would, from the onset, call the Spider-Mobile "hokey" and a "fiasco," so at least no one had any illusions that this wasn't a bad idea. And for that reason, it's a rather cool part of Spidey's history.
That, and the fact that Spidey lost it by accidentally driving it off a pier in ish #141:
That was some brilliant writing by Gerry Conway. A true Moment of Comic Book Greatness (tm!), to be sure.
Everyone have a great holiday season, and I'll see you again on January 3rd with the 2010 Year-End Craptacular!